As a Shaklee ambassador in Australia, I’ve watched the conversation around wellness products shift completely over the past few years. The questions I get from customers have changed — it’s no longer “does this work?” but “what’s actually in it, where was it tested, and can I trust the brand behind it?” People are doing genuine research before they buy. So I decided to do some research of my own — into exactly what Australians are searching for right now, and what the data tells us about where the wellness conversation is heading in 2026.
If you’ve been watching wellness searches in Australia lately, something significant is happening. Australians aren’t just buying supplements and skincare — they’re researching them like never before, demanding more from the brands they choose, and making the connection between what they put in and on their bodies and how they feel twenty years from now. This is a deep dive into what that data looks like, what Australians are actually searching for in 2026, and what it means for your health journey.
The Great Australian Supplements Boom — And What’s Driving It
Australia’s dietary supplements market reached AUD 8.82 billion in 2025 and is projected to almost double to AUD 19.22 billion by 2035. That’s an 8.1% annual growth rate — one of the fastest-growing segments in the entire health economy. To put that in perspective: Australians are spending more on supplements today than most countries three times our size.
But here’s what’s more interesting than the dollar figure: the reason people are buying has fundamentally shifted. A decade ago, most supplements were bought reactively — you felt run down, you grabbed some Vitamin C. Today, Australians are buying proactively. Industry research consistently shows consumers are now treating supplements as long-term wellness investments rather than quick fixes. They’re not sick. They’re planning ahead.
The top supplement categories Australians are actively searching for in 2026:
- Collagen peptides — the undisputed #1 search category, driven by skin, joint and gut benefits
- Probiotics & prebiotics — gut health has moved from niche to mainstream
- Protein powders — online protein supplement sales rose 14% year-on-year in 2025, moving well beyond gym culture
- Antioxidants & cellular health — polyphenols, resveratrol and CoQ10 are gaining serious search traction
- Vitamin D, magnesium & omega-3s — the foundational trio showing no sign of slowing
- Natural weight management — particularly GLP-1 support and clean appetite control
- Personalised nutrition — the personalised nutrition and supplements market in Australia alone was valued at USD 359 million in 2024, expected to reach USD 853 million by 2030
What ties all of these together? People want clean, clinically proven, science-backed answers to real health questions. They’re not looking for hype. They’re looking for evidence.
The Shaklee Connection
Shaklee has invested over $500 million in clinical research across its supplement range — and 120+ published clinical studies support its formulas. The Life Shake, Vivix and Good Gut & Go directly address what Australians are searching for most.
Collagen, Anti-Ageing & Longevity — Australia’s Most Searched Supplement Territory
Collagen has become the most searched supplement category in Australia, full stop. And it’s not hard to see why. As natural collagen production declines from your late twenties onward, the downstream effects — reduced skin elasticity, joint stiffness, slower gut-lining repair — are exactly what Australians are experiencing and actively trying to address.
The 2026 search landscape shows Australians are increasingly sophisticated about how they want to get their collagen:
- Hydrolysed collagen peptides (for absorption) over raw collagen
- Liquid collagen over powder — for bioavailability and convenience
- Multi-benefit collagen that works on skin, joints and gut simultaneously
- Collagen combined with hyaluronic acid and Vitamin C for synergistic effect
But the really interesting 2026 trend sits one layer deeper than collagen: cellular health and longevity. Australians are increasingly searching for supplements that don’t just address a symptom, but work on the underlying biological mechanisms of ageing itself. Searches for resveratrol, polyphenols, NAD+ boosters, CoQ10 and “cellular protection” have been growing steadily since 2023 — and accelerated sharply in 2025.
The science is catching up with the curiosity. Resveratrol — a polyphenol found in grape skin, berries and peanuts — has been researched for its ability to activate sirtuins, proteins linked to DNA repair and lifespan regulation. CoQ10, an antioxidant the body produces naturally, declines with age and has been studied for its role in cellular energy production. These are no longer fringe biohacking compounds. They’re moving into mainstream Australian wellness conversations.
The Shaklee Vivix Cellular Anti-Ageing concentrate was specifically formulated with a proprietary polyphenol blend — including resveratrol — targeting cellular protection and repair. The Landmark Health Study (conducted with researchers from UC Berkeley) showed that long-term Shaklee supplement users had a 59% lower CRP (inflammation marker), 73% reduced risk of self-reported diabetes, and 84% rated their health “very good” to “excellent” — benefits that persisted 10 years later.
The multi-benefit Liquid BioCell® Collagen range addresses the collagen + longevity crossover that Australian consumers are actively searching for — a patented collagen/hyaluronic acid matrix clinically studied for skin hydration, joint support and youthful radiance from within.
Gut Health — How It Became Australia’s Most-Talked-About Wellness Topic
If you’d mentioned “the gut microbiome” at a dinner party in 2015, you’d have got blank stares. In 2026, it’s the subject of mainstream news articles, Instagram reels, and — crucially — millions of Australian Google searches.
Research shows that Australians are increasingly aware of the gut-brain axis: the bidirectional communication between gut bacteria and brain function affecting mood, immunity, sleep quality and inflammation. And they’re looking for products that reflect that complexity.
What Australian consumers are specifically searching for in gut health:
- Probiotics with high CFU counts — 10 billion+ is now the consumer expectation
- Synbiotics (probiotic + prebiotic combined) — the next level beyond single-strain products
- Collagen for gut lining — the gut-skin-beauty connection is a growing search cluster
- Digestive enzymes — particularly for bloating, food sensitivities and nutrient absorption
- Gut health for immunity — Australians now understand that roughly 70% of immune function lives in the gut
The Women’s Weekly and other major Australian outlets have published extensive gut-health roundups as the category explodes. Products combining multiple gut-support mechanisms — prebiotics, probiotics, digestive enzymes — are outperforming single-focus products.
Shaklee’s Good Gut & Go is a synbiotic blend — 10 billion CFU probiotics plus 3g of chicory prebiotic fibre in 30 daily sticks — designed for daily gut health, digestion and microbial balance. No separate probiotic and prebiotic to juggle. One convenient stick, daily.
Clean Beauty — The $1 Billion Revolution Australians Are Leading
Australia’s clean beauty market reached USD 269 million in 2025. By 2034, analysts project it will exceed USD 1 billion — a growth rate of 16.55% annually. That’s the fastest growth rate of any beauty segment in Australia, by a significant margin.
What’s driving it? Two things: ingredient awareness and institutional trust collapse.
Australian consumers have become significantly more educated about what goes into their skincare. Parabens, phthalates, sulphates, synthetic fragrances — searches for these terms (and searches for “products without them”) have grown year-on-year since 2020. The “skinimalism” movement — fewer products, better ingredients, minimal coverage — is now mainstream. And the beauty and personal care market at AUD 17.25 billion in 2025 is being reshaped by it.
The 2026 clean beauty consumer in Australia is searching for:
- EWG Verified skincare — third-party certification for ingredient safety has become a key purchase driver
- Non-toxic tinted moisturisers and BB creams — replacing traditional foundation without sacrificing coverage
- Vegan and cruelty-free — now a baseline expectation, not a premium
- “Beauty from within” — ingestible beauty supplements (collagen, Vitamin C, biotin) alongside topical routines
- Multi-use products — anti-ageing + SPF + coverage in one step
- Anti-ageing skincare without retinol irritation — bakuchiol and peptide alternatives are trending
The YOUTH® skincare range from Shaklee is EWG VERIFIED® — one of the strictest third-party clean certifications available globally. Every YOUTH product passes EWG’s criteria for ingredient safety, transparency and responsible manufacturing. The range is also vegan, cruelty-free, and free from more than 2,500 questionable ingredients.
Specific YOUTH products hitting 2026 search trends:
- YOUTH® Activating BB Cream — EWG Verified tinted moisturiser with anti-ageing YOUTH complex. SPF 30. Shade options for Australian skin tones. The search-term overlap of “clean tinted moisturiser,” “non-toxic BB cream” and “EWG verified skincare” is precisely where this product lives.
- YOUTH® Activating Serum — Vitamin C/E/Ferulic + encapsulated retinol. The “vitamin C serum Australia” search cluster is enormous.
- YOUTH® Peptide Wrinkle Wands — the “peptide alternative to retinol” search is one of the fastest-growing in Australian skincare. Advanced peptides for face, neck and eyes with a cooling applicator.
What EWG Verified® Actually Means
The Environmental Working Group (EWG) is one of the world’s most respected independent ingredient-safety organisations. EWG VERIFIED® means a product meets strict criteria across ingredient safety, full ingredient disclosure, and responsible manufacturing practices. It’s not a paid badge. It’s earned. Of the thousands of products in Shaklee’s YOUTH range that have been submitted for EWG review, multiple carry this verification — a rare distinction in the clean beauty world.
Non-Toxic Home & Cleaning Products — When Clean Living Starts in Your Laundry
This one surprises people. Household cleaning products are quietly one of the most rapidly growing wellness-adjacent search categories in Australia.
Australia’s eco-friendly cleaning solutions market reached AUD 673 million in 2024 and is projected to reach USD 2.1 billion by 2033 — a 13.5% compound annual growth rate. Consumers are connecting the dots: if you’re buying EWG Verified skincare to avoid toxins on your skin, using conventional bleach-based cleaners in your home every day is somewhat counterproductive.
Australian families are actively searching for:
- Plant-based, biodegradable laundry and dishwashing products
- Multi-surface cleaners free from synthetic fragrances and chlorine
- Products safe around children and pets
- Concentrated formulas that reduce plastic waste
- Brands that are transparent about every ingredient
Shaklee was the first company in the world to pioneer a biodegradable cleaning product — decades before “eco-friendly” was a marketing term. The household care range (available via Modere on the Shaklee platform) includes laundry powder, dishwash concentrate, dish powder and multi-surface cleaner — all plant-based, non-toxic, effective at lower temperatures, and concentrated so you use less plastic packaging over time.
The “Beyond Organic” Standard — A New Bar That Australians Are Starting to Discover
Here’s a concept that’s gaining serious traction in Australian wellness searches: “Beyond Organic.”
Most people understand organic certification — it governs how ingredients are grown. But there’s a gap. An ingredient can be certified organic at the farm and still pick up heavy metals, pesticides, or chemical residues during harvesting, processing and transport. Organic certification doesn’t test for that.
Shaklee’s Beyond Organic Standard fills that gap. Every ingredient is tested after harvest for heavy metals, pesticides, and chemical residues — confirming purity and potency at the point of consumption, not just at the point of cultivation. This is a higher standard of transparency than organic certification can offer, and it’s why Australians looking for “cleanest supplements” are increasingly landing on Shaklee.
This commitment sits alongside the Pledge for the Planet — Shaklee is the first company in the world to achieve Climate Neutral certification, has planted over 2 million trees, and has been sustainably packaging its products since before sustainability was a competitive differentiator.
Where All of This Points — And What It Means for You
The research paints a clear picture. In 2026, Australians are searching for wellness products that meet a set of criteria that, until recently, was almost impossible to satisfy from a single brand:
- Clinically proven — backed by real science, not just marketing claims
- Clean label — EWG Verified, Beyond Organic, free from 2,500+ questionable ingredients
- Transparent — full ingredient disclosure, third-party tested
- Sustainable — cruelty-free, climate neutral, minimal packaging impact
- Multi-benefit — products that work across beauty, nutrition, gut health and home
- Proven longevity — not a new brand chasing a trend, but a company with 70 years of documented results
Shaklee — founded in 1956, 120+ clinical studies, 80+ patents, EWG Verified skincare, the world’s first Climate Neutral company, powered 150+ Olympic medals, and now incorporating the full Modere range including Liquid BioCell® Collagen — is, quite literally, what Australians are searching for.
The entire range is available at member prices (15% off retail) with free shipping over $200. No subscription required. Free lifetime membership with your first qualifying purchase.
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Science-backed supplements, EWG Verified skincare, Liquid BioCell® Collagen and non-toxic home essentials — everything Australians are searching for, in one place.
Frequently Asked Questions
What health supplements are most popular in Australia in 2026?
Collagen peptides lead the pack, followed closely by probiotics and synbiotics, protein powders, Vitamin D, omega-3 fatty acids, magnesium, resveratrol and polyphenol-based antioxidants. There’s strong and growing interest in longevity and cellular health supplements, particularly those combining multiple mechanisms (like collagen plus hyaluronic acid, or polyphenols plus cellular antioxidants).
What does clean beauty mean in Australia?
Clean beauty in Australia refers to personal care products formulated without synthetic chemicals, parabens, sulphates, phthalates, artificial fragrances and other potentially harmful ingredients. Third-party certifications like EWG VERIFIED® provide independent verification of ingredient safety and transparency. The Australian clean beauty market is growing at 16.55% annually and is expected to exceed $1 billion by 2034.
What is EWG Verified and why does it matter?
EWG VERIFIED® is a certification from the Environmental Working Group — one of the world’s most trusted ingredient-safety organisations. Products carrying this mark have been independently verified to meet strict standards for ingredient safety, full disclosure and responsible manufacturing. It’s one of the highest-bar clean beauty certifications available and is increasingly used by Australian consumers as a purchase-decision shortcut for trustworthy skincare.
Why are Australians searching for non-toxic cleaning products?
Australians are increasingly aware that conventional household cleaning products can expose families to synthetic fragrances, chlorine compounds and other chemicals linked to respiratory irritation and hormone disruption. The eco-friendly and non-toxic cleaning market is growing at over 13% annually in Australia, driven by health-conscious consumers seeking plant-based, biodegradable alternatives that are safer around children and pets.
What is “Beyond Organic” in supplements?
Beyond Organic is a quality standard that goes further than certified organic. While organic certification governs how ingredients are grown, the Beyond Organic standard also tests ingredients after harvesting for heavy metals, pesticides and chemical residues — confirming purity at the point of consumption. Shaklee is one of very few supplement companies to apply this standard across its product range.
What is Liquid BioCell® Collagen and is it available in Australia?
Liquid BioCell® is a patented, multi-patented collagen and hyaluronic acid matrix clinically studied for skin hydration, joint health and anti-ageing benefits. It’s available in Australia through Shaklee — in three formulations: LIFE (collagen + 13 superfoods), PURE (joint and skin focus) and SKIN (beauty-focused collagen drink). All three are available at member prices at shopwellness.com.au.
Are Shaklee products available in Australia?
Yes — the full Shaklee range including supplements, YOUTH EWG Verified skincare, Liquid BioCell® Collagen, Vivix cellular anti-ageing, Life Shake protein, Good Gut & Go synbiotic, and the non-toxic Modere household range is available through shopwellness.com.au with free lifetime membership and 15% off retail prices on your first qualifying purchase.
